Why do people study for a CIM qualification?
Froma CIM research campaign conducted from 26 April 2010 to 22 May 2010 last year amongst a sample of 7,431 Studying Members who had completed a CIM or CAM qualification, the following emerged:
·The main reason for taking a CIM or CAM marketing qualification was to improve career prospects with 63% of respondents choosing this option. This is a 26% increase over the 2009 results
·Students do not study for a CIM qualification with the primary objective of increasing salary
·Students who studied for the Introductory Certificate and Professional Certificate were doing so to gain credibility at work more than students who studied at higher levels who took their CIM qualification primarily to improve their career prospects
·Part-time study remains the most popular method of studying for a CIM qualification. Half of all students who responded studied in this way
·MBA’s and Masters degrees were the most frequently named alternatives to CIM qualifications
·Just over half (52%) of all CIM students surveyed were sponsored by their employer to complete their qualification - a small increase in the amount of students sponsored compared with 2009 (43%) and 2008 (44%)
Study Centre experience
·The cost of tuition fees is not the No.1 deciding factor when choosing a study centre.
·Students rate quality of tutors as the most important factor followed by reputation of the study centre
·Overall, 75% of students were satisfied with their study centre
·12.4% of students were either dissatisfied or very dissatisfied with their study centre. This appears to be largely due to poor experience with a tutor and lack of consistent teaching across classes. A few comments also related to the apparent lack of engagement between the study centre and CIM
·17.2% of UK students were dissatisfied with their study centre compared with 5.9% of international students
Overall student satisfaction
·Students on higher levels of CIM qualifications were more satisfied that their course had offered value for money if they were paying the fees themselves
·Overall, 75% of students thought their course had offered value for money with 34% strongly agreeing to this statement
·94% of respondents would recommend studying for a CIM qualification to someone else
·97% of students feel more confident about their marketing ability having completed their qualification. A dramatic increase on 2007’s figure of 62% which could be taken as a credit to the new qualifications launched in 2008 and 2009
·95% of students feel they are more knowledgeable about marketing now they have achieved their qualification
·83% feel their CIM qualification has motivated them in their marketing careers. This compares favourably with 2007’s figure of 56%
·85% believe their CIM qualification will improve their employment prospects
·Overall, 61% of our students hadn’t ruled out the option of continuing to study with CIM
Source:The Chartered Institute of Marketing Course Evaluation Survey 2010’
12.11.2010
TWICE IN 3 YEARS - SHEFFIELD MARKETING SCHOOL PRODUCES ANOTHER YORKSHIRE STUDENT OF THE YEAR!
Sheffield-based marketing school, Robert Chiswick Training and Development, is celebrating for the 2nd time in 3 years as one of its students has won the Chartered Institute of Marketing (CIM) student of the year award for Yorkshire.
Student Clare Baker achieved her CIM Professional Certificate in Marketing qualification and managed to secure the coveted prize above other nominees from many other colleges and qualifications providers throughout the county.
Clare, a development and marketing manager for Sheffield School Food Trust’s ‘Let’s Get Cooking’ programme, received her award at Leeds Metropolitan University last week and revealed: ‘ I was very flattered to be nominated and it came as a great surprise! I really valued the support and teaching environment offered by Robert Chiswick Training and Development. I found the learning really useful and applicable to my current work projects and I am a more confident marketer as a result of studying for this qualification which has ultimately led to me winning this award.’
Robert Chiswick commented, “Clare worked extremely hard for her qualification and we believe that, in addition to her obvious ability, her commitment and positive attitude helped her to receive our nomination.
We’re delighted for her and for all the other students whose pass rates have once again been excellent this year.”
The pass marks for Robert Chiswick Training and Development are consistently above the CIM’s national averages and they are already looking ahead to producing another top student!
22.2.2010
MARKETING JOBS PAGE
Now we have a web page devoted solely to marketing jobs and our first vacancies are provided by Excelerate Resources, a recruitment and career coaching consultancy based in Warwickshire.
29.9.09
AND AGAIN!!
More examination sucess for Robert Chiswick Training and Development's marketing students.
Based at The Source at Meadowhall training and conference centre in Sheffield for the last four years, Robert Chiswick Training and Development delivers Chartered Institute of Marketing (CIM) qualifications, and at the last two CIM examination boards, it has achieved pass rates of 98% and 96% - far in excess of the institute's national averages.
So what is the secret of their success? "As I've said many times before," Robert Chiswick reveals, "CIM qualifications are not easy to achieve. But our job is made easier by our students commitment to their future and, by applying the principles of what they are learning to their organisations, both the students and their employers reap the immediate benefits. Successful students add value to their employers and their career prospects".
Many of Robert's past students believe that, in addition to the tuition they received, they owe their success to the personal support they received throughout their studies - just visit the testimonials page on their website at www.rctraining.org for further reasons for their triumphs!
19.10.08
RCT&D PRODUCES YORKSHIRE STUDENT OF THE YEAR!
Robert Chiswick Training and Development (RCT&D) is once again rejoicing as one of its students has won the Chartered Institute of Marketing (CIM) student of the year award for Yorkshire.
Student Mark Roberts achieved his Professional Certificate in Marketing qualification with distinctions in every subject, which helped secure the coveted prize above other nominees from colleges and providers throughout the county.
Entrepreneur Carl Hopkins, of Channel 4's Secret Millionaire fame, presented Mark with the award at a recent ceremony held at the Electric Press in Leeds. Robert Chiswick‘s organisation, which is accredited by the CIM to deliver its professional qualifications at the Source at Meadowhall, Sheffield, also had two other students on the short list.
“We’re obviously thrilled for Mark’s success,” commented Robert, “and also for all the other students who helped accomplish a 90% pass rate for the centre this year. No professional qualification is easily achieved but Mark’s awards have really boosted his confidence and career prospects.”
Robert Chiswick Training and Development is only 3 years old but its pass marks have been consistently above the CIM’s national averages and they aim to continue the trend by producing more top students!
1.9.07
ANOTHER PERFECT SCORE - 100% SUCCESS FOR MARKETING STUDENTS!
Robert Chiswick Training and Development, the Doncaster-based business which delivers Chartered Institute of Marketing (CIM) qualifications, is celebrating again as every student passed their Summer 2007 examinations.
The organisation, accredited by the CIM to deliver professional qualifications at the Source at Meadowhall, Sheffield, is only two years old but the good news is spreading fast as student numbers increase dramatically.
‘This is the second time that we've had 100% success with our results and our students deserve great credit for the way they have applied their learning,' Robert observed, 'Professional qualifications are not easily attained but applying the principles to practice benefits both the students and their employers. The outcomes are successful students who add value to their organisations.'
A Chartered Marketer, Robert has a wealth of experience in delivering CIM qualifications and always aims to satisfy his customers - and 100% achievement usually means 100% satisfaction!
16.11.06
AWARD WINNING SOURCE!
At the World of Learning Awards held at the NEC in Birmingham on Tuesday 14th November, 2006, The Source won the award for the Training Venue of the Year 2006, ahead of 9 other finalists.
The World of Learning Awards are the industry's most prestigious accolades judged by an independent panel of industry experts. They recognise and reward organisations and people who have significantly advanced workplace productivity and performance within the industry.
The judges recognised The Source as an exceptional place of learning, finding the entry both impressive and inspiring. It demonstrated a clear direction, and a building and service offering that support that purpose.
Judges looked for a venue that offered the best services and support to the industry. They were particularly encouraged by entries that provided excellence in learning, and focused on providing an environment that fostered effective learning.
25.8.06
100%! NEW SOUTH YORKSHIRE BUSINESS ‘ON COURSE’ FOR SUCCESS.
Robert Chiswick Training and Development, a new Doncaster-based business which delivers Chartered Institute of Marketing (CIM) qualifications, is celebrating today as all of its students passed their June 2006 examinations.
The organisation, which is accredited by the CIM to deliver professional qualifications at Certificate and Diploma level at the Source at Meadwhall, Sheffield, only began to operate earlier this year but already students are beginning to see the wisdom of their decision to choose to study with Robert’s organisation.
‘We’re obviously delighted with the results so far’, commented Robert. ‘No professional qualification is easily achieved and our students have worked hard to earn their rewards. They’re at the halfway stage now but our results are way above the CIM national averages and we aim to continue in that vein.’
It may be a new organisation but Robert, a Chartered Marketer, has over 12 years successful experience of delivering CIM qualifications and he aims to ensure that many more customers are equally as satisfied in the future. After all, that’s what marketing is all about!
