Basic Marketing
Who would get the most out of this course?
Anyone who needs to find out more about marketing, whether they are in a job that involves marketing or not. People working in a customer facing role for example, it could be a small business owner, sole trader, marketing/sales assistant or anyone who needs to know what marketing is and, just as important, what it isn't.
What are the aims of the course?
To give delegates a better, enlightened understanding of the discipline of marketing and explain how it can lead to business success.
What will we cover?
Demystifying marketing - explaining the simplicity of it
Understanding and using the fundamental tools of marketing
How we can achieve customer satisfaction and ultimately, profitability
And afterwards?
You will be able to:
Use and apply the 7 P's of the marketing mix
Adapt them to any organisation, in any industry
Ultimately, assist your organisation to achieve its goals
How long is the course?
It's a short introduction to marketing covering 3 hours, over a weekday morning, or afternoon, or evening,
dependant on which suits you best
