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             We now offer 3 short, half and full day courses on the following:
                                            Basic Marketing - click here
                                           Marketing Research - click here
                                            Marketing Planning (for competitive advantage) click here

Marketing Research

Who would get the most out of this course?
Anyone who needs to find out what is happening to their organisation - where are the opportunties? The dangers? Why are your customers leaving you? Why are they staying? Does your advertising work? the list is endless but we need to know where we are in business, otherwise we cannot move anywhere, or in any direction without guidance.
You may be starting a business or working for a company that doesn't know where it is in its market place.

What are the aims of the course?
To clarify what is and what isn't marketing research - which do you trust more, the structured, formal approach to understanding your market and customer better, or your friends' opinions by the vending machine?

What will we cover?
Finding research which already exists, without spending vast amounts of money
How important databases are in providing detailed market information to support marketing decisions
Different methods of collecting data, from surveys to focus groups, both offline and online

And afterwards?
You will be able to:
Understand what is meant by secondary and primary marketing research
Construct a marketing research plan
Understand the pitfalls in designing a research exercise

How long is the course?
It's a short introduction to marketing research covering 3 hours, over a weekday morning, or afternoon, or evening,
dependant on which suits you best

How much does it cost?
An introductory offer of £50 which includes materials and refreshments

Where is it delivered?
In a wonderful setting at the Ramada Encore Hotel, overlooking Doncaster's Robin Hood airport.

What do I do next?
Complete the booking form at the following link www.rctraining.org/Short_course_booking_form.html

For further information please contact Robert Chiswick
Email: info@rctraining.org
Tel: 07944 119956